Recognition Triggers (Part II)

LeHatThis is the second part of my Recognition Triggers series. If you haven’t read the first part, you can do so here. And here we go!

Crossovers to other media forms is not uncommon. However, I am led to wonder at how many of these forays have been successful, with the exception of film adaptations. It is difficult to pinpoint a truly successful crossover, but in this case, the onus is on the recognition trigger prompted by other media forms. Let’s take the book as the main focus of objectivity in this post, with this flowchart as the point of reference:

BOOK > OTHER MEDIA > BOOK

The other media forms may be regarded as audio, movies, TV shows, apps, games, etc. For instance, the Harry Potter films and books were wildly successful, but the games have been less fortunate. To the best of my research, the video games have never been a top seller, although critics have given mixed and respectable reviews.

AngryBirdsHowever, the Angry Birds brand is a different story. Though originally an app, it has spawned a series of books, including children’s books published by Egmont UK. The example is unique as it further demonstrates the new web cohesiveness that is slowly becoming more mainstream.

GoTThe TV is also an excellent platform for triggering further recognition, as evidenced by the success of Sabrina the Teenage Witch, which originated from Archie Comics, and the Game of Thrones by HBO, which practically skyrocketed George RR Martin’s stock and gave a massive boost to the book sales of A Song of Ice and Fire series. C.S. Lewis’s The Lion, The Witch and the Wardrobe’s TV adaptation won a series of awards. A mention needs to be made of the Oprah Book Club and the Richard and Judy Book Club, which also contributed to sales of featured books.

What about auditory media? Can a book spark an interest into auditory media, such as songs, audiobooks, podcasts, and radio? It is honestly hard to say, but again the changing digitisation and with streaming becoming the norm, there are examples that strike out. Freakonomics, written by Steven Levitt and Stephen Dubner, has become a global brand and boasts of a blog, radio station and lectures today. But, on the other hand, music and singers have been immortalised in books, especially non-fiction biographies and auto-biographies. Still, it is not relevant to the flowchart of reference.

TomClancy

Tom Clancy – an author who is attached to 51 video game titles, which is more than gaming stalwarts like Sid Meier.

It is difficult to say whether video games have successfully contributed to the general sales of books. The Lord of the Rings Online is one example of a successful game being adapted from a book and EA released Dante’s Inferno in 2010. Far Cry 2 borrowed heavily from Joseph Conrad’s Heart of Darkness. And there are the Tom Clancy game series as well, which borrow from the story lines of Clancy’s works. But, it is a safe bet that games do not trigger the same recognition effect as its visual cousins do – the movies and TV. Which is strange, but then again, games aren’t that reaching as the duo.

Finally, another interesting domino effect of books and their relationships with other media is how they serve to create an expanded universe. One such example is the Star Wars universe. But it also belays the question as to why books and comics are regarded as worthy expansion pieces, which may be pointed to an influx of factors. Nevertheless, the core reason is simple – there is nothing like a line to be read – be it printed or in digital ink.

Image Credits: Kotaku/Gawker, Hollywood Reporter, Danny Graydon

Advertisements

Recognition Triggers (Part I)

LeHat“Sometimes, when you have seen a movie, you may want to buy the book…” These were the first lines that I read when I was gifted an illustrated copy of Anna Sewell’s Black Beauty, when I was still a young child. Black Beauty is a beautiful novel, yet what I intend to focus is the relationship between books and movies.

books-moviesThere is little doubt that a movie adaptation of a book is a surefire way to generate additional sales. It is not uncommon for the sales of a book to see an upward surge after a movie has been released. Likewise, the same motion picture enjoys a pre-interest and recognition buzz, thus providing the marketers with additional campaign material.

In 2010, the printed books were bolstered by the release of books like Mockingjay and a domino effect from movie sustained titles, such as The Girl with the Dragon Tattoo and the Twilight Saga. Also, the film adaptation of the Hunger Games had been announced in March 2009, which may or may not have contributed to the initial sales for Mockingjay.

The relationship between movies and books brings forth many benefits for different parties. Some instances can be taken up, such as brand formation and the subsequent identification of the players involved with the brand. Think of Tom Hanks as Professor Robert Langdon of Dan Brown’s works. Or Heath Ledger as The Joker. The publishers and booksellers benefit massively from this, as the booksellers begin to restock the title and promote it along with the existing film publicity. The publishers release the movie tie-in editions, typically in both trade paperbacks and mass-market formats. So, there is usually a boom for most of the parties.

Bourne Set

Jason Bourne by Robert Ludlum: 1980 edition; 2000s edition; movie tie-in edition featuring Matt Damon; current edition featuring expansion of universe by Eric Van Lustbader.

Today, there is an increased overlap between the content platforms and the media forms. Few content forms are exclusive to one type of form, as there is always a business desire to create a brand and milk more from it. Movies are a proven trigger, but what about games, apps, TV shows? Can there be a consistent symbiotic relationship or a crossover from books to games or vice-versa? The relationship between books and the other forms of content is murky, at the best. I’ll be exploring this further in the next part of the series.

Image Credits: The Bourne Wiki, Wine Press Publishing/WarrenAdler

Link Of Interest: Goodreads (Books-Movies)