Like the title says. If you haven’t read the first part, you can do so here. Okay, so down to brass tacks.
I actually think that the digital transition is already coming to an end. The facts aren’t disagreeable, for instance, the number of smartphone users in 2012 surpassed the one billion mark, the size of the tablet market being predicted to increase to 357 million users worldwide by 2016 and a new estimate forecasting that Android apps could be the first to hit the vaunted 1 million mark in June 2013. All this points to a different kind of environment that we now live in – a digitally oriented one at that.
Will eBooks totally shut down the printed word? The short term answer is no. The long term answer is yes, but it will take a long time. Until society gains access to a cheap, flexible and multidimensional tablet and it becomes the norm to do run of the mill activities with tablets, the printed word will always find a place in people’s minds. But what is also happening is that gradual, yet imperceptible phasing out of printed books is occurring, slowly, but surely.
About pricing and eBooks, well, what has happened has happened, although parts of it have resembled a self-inflicted Shakespearean tragedy. However, the Big Six (soon 5) have more or less embraced the agency pricing model – where the publishers set the price and the retailers get a cut from it. The wholesaler model, which was the norm earlier, consisted of the publishers selling the books to the retailer at a fixed price, and the retailer set the final consumer price. Still, the irony’s not lost.
Piracy. Ah, a controversial topic indeed. The easiest way to describe the potential impact that piracy has on eBooks is that a publisher can run a huge loss through a simple P2P share or a torrent started by a single person. However, a product can be only truly pirated if it is downloaded illegally – just because it is there – does not mean an automatic loss on the ledger. And as Mark Bide often reiterated in his truly inspirational lectures, obscurity is a greater threat than piracy. If you can’t get noticed, you are a complete zero. A study conducted by Brian O’Leary also found proof that for a publisher – O’Reilly and Thomas Nelson, sales were spurred by pirated books. Yet, another study by Attributor painted a gloomy picture – that ebook piracy is on the rise. But this is somewhat co-relative – after all if there are so many tablet and smartphone sales, it’s also reasonable to expect a bump in the overall piracy levels.
Translations and formerly overlooked nations (factors were weak markets, unfavorable laws and lack of freedom) are becoming more important on publishers agendas. Stieg Larrson’s Millennium series, which was originally in Swedish, saw a wave of Scandinavian novels and penetrations. Today, the esteemed London Book Fair of 2013 has Turkey as its main target of focus.
Lastly, there was a major merge of publishers – with Random House and Penguin joining forces. But, not to be outdone, Amazon pulled off a really savvy business deal, which resulted in a Twitter outburst, with its acquisition of Goodreads. If a Big Six member had acquired Goodreads, instant advantage, but unfortunately the episode again demonstrates the failings of publishers and their tendency to treat consumers like one night stands. Still, there’s always hope.
Well, that’s about it. The first series of The Publishing Hat. Thanks for reading!